EyeSmart Focuses on Older Americans
October 1, 2007The American Academy of Ophthalmology launched a new campaign called eyeSmart to educate adults on the importance of regular eye exams as they age since few people know about age related eye disease. Nearly 75% of adults in the United States correct their vision: 50 percent of them will suffer from either cataracts or glaucoma by the time they are 80 years old.
The EyeSmart™ public awareness campaign emphasizes the need for Americans to know their risk factors for eye diseases, infections and injuries, and how to prevent, diagnose and treat eye conditions.
At the same time, new research from the Academy finds that most Americans believe they are not at risk and are woefully unaware of the risk factors for eye disease.
EyeSmart will initially focus on raising awareness of five major eye diseases – age-related macular degeneration (AMD), cataracts, diabetic retinopathy, dry eye and glaucoma – and the rise of these diseases among the baby boomer generation. The goal is to limit the impact of eye diseases tomorrow by raising awareness of risk factors today.
For more information on the campaign and the Academy Recommendations, visit geteyesmart.org