Section 179 of the IRS Tax Code allows a small business or professional practice to deduct the full purchase price of financed or leased equipment in the current tax year. Qualifying equipment must be within the specified dollar limits of Section 179, and the equipment must be placed into service in the same tax year that the deduction is taken. For tax year 2008, this means the equipment must be put into service before 12/31/2008. For further information, visit www.section179.org and ask your tax advisor how Section 179 can best fit your business needs.

Intelligent strategies for the purchase of new equipment, in many ways, allow you and your staff to become more efficient and productive.

Call us today to assure delivery before the end of the year.

A series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions increases sales and profits.

A McGraw-Hill study analyzed 600 companies covering 16 different SIC industries from 1980 through 1985. The results showed that business-to-business firms that maintained or increased their spending during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, compared to those that eliminated or decreased their ad budget. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn’t keep up their advertising.

Sales for the companies studied were relatively even before the recession, but varied sharply during and after it. Companies that cut advertising during both of the recessionary years maintained flat sales during the period and only modest sales growth in the following two years. By contrast, companies that maintained their advertising experienced significant sales growth throughout the four-year period.

In analysis of the 1990-91 recession, Penton Research Services, Coopers & Lybrand, in conjunction with Business Science International, found that better performing businesses focused on a strong marketing program enabling them to solidify their customer base, take business away from less aggressive competitors, and position themselves for growth during the recovery.

The CV-5000 Automatic Phoroptor from Topcon provides a programmable, structured refraction procedure that can streamline the routine exam process.

Key features found with this all new instrument include:

• Customizable refraction sequences and on-screen prompts to assist technicians
• Facilitates a paperless practice-EMR compatible
• Interacts with M & S Smart System 2020, and with Topcon automated instruments
• Ergonomic design helpful in the prevention of musculoskeletal disorders. No more stretching to reach the controls of your manual phoroptor.
• Both plus and minus cylinders are integrated into the instrument. Physicians won’t have to search for a phoroptor that complies with their preferred refraction technique.
• Onsite training

Just as the computerized perimeter made for a more effective visual field exam, the computerized phoroptor may provide an important new tool for you and your technicians in the realm of refraction.

The new Omega 500 UNPLUGGED provides 100% mobility without cables or cords. In addition, the Omega 500 with the mPack UNPLUGGED is the smallest and lightest indirect of its kind on the market.
The headband mounted rechargeable battery has an operating time of 2 hours, and can be completely recharged in two hours. Bypass the battery to operate the instrument through the use of a mobile plug-in transformer.

The Omega 500 is the latest in the line of superior indirect ophthalmoscopes manufactured by Heine. A new, comfortable headband, re-designed illumination and optical systems, and versatile power sources make this instrument the number one choice for high resolution images of the fundus through both large and small pupils.