Visit us at booth #1077 and check out the latest ophthalmic equipment.

See the Expo’s site for more information.

Stop by our AAO booth #2302 and take advantage of manufacturer’s specials, such as 0 percent financing on Haag-Streit Octopus Perimeters. We’re there to answer your questions and to demo the highest-quality ophthalmic instruments and equipment. If you’re interested in specific products, we’ll take you by the respective manufacturer’s booths to meet with experts and help you make the perfect buy.

It’s hard not to gawk at the Ruth and Raymond Perelman Center. Every inch of the new 500,000 square foot outpatient facility is state-of-the-art. The ophthalmology wing that Bell Ophthalmic Technology equipped is no exception.

Working closely with Penn Medicine’s Dr. Alexander Brucker, Bell Ophthalmic installed and calibrated all exam room equipment and helped design the facility. Bell sales consultant, Jack Taylor, worked diligently to secure the Penn contract to outfit this clinic with the highest-quality ophthalmic products.

The $302 million Perelman Center, adjacent to the Hospital of the University of Pennsylvania (HUP), is the largest capital project undertaken in the history of the University of Pennsylvania Health System.

The new ophthalmology clinic expands the eye care services offered by HUP and the Scheie Eye Institute. The Perelman Center is home to Penn Medicine’s Abramson Cancer Center, radiation oncology, cardiovascular medicine and an outpatient surgical pavilion.

We’re proud to have helped fuel the most amazing healthcare institution in the region. For more information, visit the website.

If expansion means adding cubicles and sticking an exam room sign on a broom closet door, it’s time for an upgrade. And we’d be happy to help. Whether you’ve outgrown your office space or just want a re-design, let Bell plan a facility that will run efficiently and take your practice to the next level.

We’re committed to this region. No matter how large or small the project, we’re ready. We carefully consider effective patient and staff flow, and always work closely with contractors and architects to ensure the best end product. We also install and calibrate all instruments, and we’ll relocate them across town if necessary.

We might not be interior designers, but we’ve seen enough space designs to know what works well and what doesn’t. We’ve been doing it for nearly 50 years. You can rely on our experience to make sure that when you’re ready to make the leap, Bell is the right choice.

One out of seven patients who schedules a day-of appointment won’t show, according to 2008 research. And that means lost revenue if that appointment slot isn’t filled. Schedgehog, a new service that lets patients find openings via online or mobile, attempts to fill those vacancies.

When an appointment opens, the receptionist enters the opening on their practice’s Schedgehog account. Now, if another patient wants to schedule a last-minute appointment, they can go to Schedgehog.com, check the mobile application, or use Facebook or Twitter to find the next available slot.

Schedgehog costs $39 a month to give practices a fighting chance to fill the appointment voids, provided the practice sends mailers to all patients letting them know how to sign up for the program.

For more information on Schedgehog, check out their website.

Nearly everyone uses some form of social media, including Facebook, Twitter, Foursquare and Yelp. Connect with your patients daily and you’ll remind them that it’s time for a visit, or maybe they’ll tell a friend about a cool promotion your practice offers. Here are some tips to getting started on social media:

• Put your business on Yelp, the interactive, online business directory. With Yelp, you can add your practice location, office hours, staff bios, description of services and awards to entice potential patients. Yelp also lets patients interact and rate your practice, post comments and even connect with Facebook friends.
• Start small, then grow your practice with Facebook. Create a personal account to familiarize yourself. Add colleagues and friends to get your feet wet. When you’re comfortable, create a page for your practice and post updates, new services, special promotions and pictures.
• Make sure your location is on Foursquare. The location-based website lets people “check-in” to broadcast their current whereabouts to friends. Users can check-in at retail outlets, doctor’s offices and just about anywhere imaginable. Foursquare updates are usually posted directly to a user’s Facebook, so more potential patients will see when someone visits.
• Ask your patients if they’re on social media. This small, often overlooked, step is crucial to succeeding with social media. Add a line on your contact form asking for their Twitter name, Facebook profile, or e-mail. This way, you can find out what your patients and their preferred contact method.

Success with social media won’t be instant. Remember, this isn’t some weekend project. To fully integrate your office with social media, you’ll need your staff’s full support to promote your practice through the appropriate streams.

But it will all be worth it when you have your patients tweeting about their visits, checking into your practice on Foursquare and telling their co-workers about you on Facebook.