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For ophthalmologists, the holidays continue all-year-long with every month designated as an eye holiday observance. Yes, you belong to a unique group of party animals. The Eye Months also give you a planned way to raise patient education and encourage screenings. Organizations and manufacturers put money and promotion behind these observances, so you can piggy back off existing publicity.
Here are a few ways to make your own eye month celebrations.
- Post educational information, tips and images to your social media. These are topics you are intimately familiar with, but the average patient? Not so much.
- Do free screening at retirement communities, schools, or PTAs
- Prepare a 10-minute presentation on each of the topics, and have a staff member book you at the Kiwanis, Rotary, and fitness organizations in your area
- Issue a press release a good 10 days before the Eye Month you’re promoting, and maybe you’ll get picked up as a source, too.
Planning activities for Eye Months is low-cost, good patient education, and credible promotion for you and your practice.
|Feb||Age-Related Macular Degeneration Month|
|Mar||Workplace Eye Wellness Month|
|Apr||Sports Eye Safety Month|
|May||Healthy Vision Month|
|Jun||Fireworks Eye Safety & Cataract Awareness Month|
|Jul||UV Safety Month|
|Aug||Child eye health / Safety|
|Sep||Healthy Aging Month|
|Oct||Halloween Safety Month|
|Nov||Diabetic Eye Disease Awareness Month|
|Dec||Safe toys and Celebrations Month|
A recent survey from Medscape found that close to half of the doctors surveyed were feeling â€śBurnt Out.â€ť The highest contributing factor? The J-O-B. On a scale of 1 to 7, with 1 being â€śdoes not contributeâ€ť and 7 being â€ścontributes significantly,â€ť the daily grind scored a 5.6 with respondents. The good news is that those in the eye care field were least likely to suffer from feeling grouchy with work.
Here are some strategies you can employ to make sure the commute to work isnâ€™t filled with dread.
Exercise. Experts agree that regular exercise plays a significant factor in creating a positive outlook on life.
Get away. Take your vacation days and use that time to unplug from your practice. Only a little over 20 percent of workers in the US used all their vacation days last year, despite studies that show time away from work makes us much more productive when we are at work. And make sure when you are on vacation, you unplug. If youâ€™re constantly checking emails from your beach chair, youâ€™re not giving your brain the break it needs from workplace stress.
Find a Hobby. Doing something we enjoy in our off-hours can minimize the effects of stress and help stave off burnout.
Practice Self-Care. Take a yoga class, get a massage, go for a run or see a movie. Donâ€™t be afraid to treat yourself, you deserve it!
Get Enough Sleep. Giving our brain the rest it needs makes us better problem solvers, enhances our mood, and boosts our resiliency.
Times are changing. The demand by women for equal pay and opportunity coupled with the #METOO movement creates an environment where we should all consider gender equality within our practices. Women can do anything a man can do intellectually and physically. And we found one that will take you on with a power wrench. We hope this story will give you a new perspective.
Patricia Banks was feeling taken advantage of when she took her car into the shop for repairs, simply because she was a woman. She started looking for a female mechanic in the Philadelphia area, couldnâ€™t find one, so decided to become one herself. The DuPont engineer enrolled in night classes to learn the ins and outs of car repair.
Banks felt the next natural progression was to open her own mechanic shop, Girls Auto Clinic, with the mission to â€śeducate, empower, and cater to women by offering automotive buying and repair resources, services, and products based on trust, education, inclusion, and empowerment.â€ť
Now Banks is now expanding in Upper Darby, Penn. The Girls Auto Clinic there will have an attached beauty salon.
Unlike the car repair sector, the eye care industry is has already experienced a rise of women in the field. Currently, over 50 percent of ophthalmology residents are female, as well as over 60 percent of optometry grads.
One peek into the waiting room and youâ€™ll see itâ€™s no secret that kids (and adults) spend a lot of time staring at screens. Children between the ages of two and eight are spending up to three hours a day playing video games, looking at smart phones and other mobile devices or watching tv. And itâ€™s impacting their eye health.
But itâ€™s not the screens themselves thatâ€™s causing the problems. Because we tend to use screens indoors, itâ€™s a lack of sunlight that is impacting eyesight.
“The reason why that’s a problem is not so much that the device is sending some magic signal to the eye that’s damaging it, it’s that when you’re on those devices you tend to be inside and not outdoors in the sunlight,” Dr. Christopher Starr, an ophthalmologist at Weill Cornell Medical Center in New York City, told CBS This Morning.
Sunlight triggers dopamine in the brain, which keeps the eye from getting too elongated during childhood, helping prevent myopia.
So tell you patients to get their kids off the screens and into the sunshineâ€¦just donâ€™t forget the sunscreen!
The tax year is grinding to a close and it may be your last chance to take advantage of deducting up to $510,000 in equipment purchases from your tax bill.
Section 179 is a tax credit from the IRS code that allows you to deduct the full purchase price of qualifying equipment, so if youâ€™ve been eyeing a new perimeter, camera or slit lamp, now may be the optimum time to pull the trigger.
Check out this handy calculator from Section179.org to help you determine what your tax credit could be. And, as always, consult your tax advisor, read the small print and note that objects in the mirror may be closer than they appear.
Call or email us before the end of the year to see how much you can save! 800.255.5929.